“Hey Mike, any advice on becoming an online coach?”

“How can I start my own fitness business?”

As an entrepreneur and creator of several successful businesses in the fitness space, I’m often asked how people can break into the industry themselves.

I can understand the enthusiasm. Lots of people who go through a life-changing fitness journey end up wanting to help others make similar changes in their own lives. That was certainly the case for me.

While I’ve built my own thriving online coaching program, I came at it from a different angle–I already had a niche carved out for myself in the fitness world that I could use as a platform to build from. Not everyone has the books, blog, or podcast to launch a new coaching business, so to help people just starting out, I thought I’d talk to an expert.

In this episode, I chat with Jonathan Goodman, who created the first-ever (and only!) certification for online fitness trainers, the Online Trainer Academy. This is a program specifically for online coaches, teaching them how to earn more money and better serve their clients. Jonathan has also written several books on the topic, and is a host on the Online Trainer Show, a podcast chock-full of insights and advice for fitness professionals looking to build an online career.

In our conversation, Jonathan breaks down . . .

  • How to identify points of leverage
  • Why books and courses are more valuable than masterminds and mentors
  • How to find good people to learn from
  • The power of marketing and branding
  • How to build and use momentum
  • Why you don’t need as many clients as you think

So, if you want to learn how to start your own online coaching business or how to take your current business to the next level, definitely give this podcast a listen!

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30:28 – What is the difference between maximizers and satisficers?

36:00 – Why is marketing so important?

42:16 – How do you build momentum once you start a business?

1:09:19 – Would you recommend training for free at the beginning to get a better following?

1:22:49 – Where can people find you and your work? 

Mentioned on the show: 

Online Trainer Certification

The Online Trainer Show

Legion VIP One-on-One Coaching

What did you think of this episode? Have anything else to share? Let me know in the comments below!